Sanderson farms - it's all good

social Campaign

Pairing healthy recipes with indulgent ones was our answer to the client's request. A challenge we faced was we could only use recipes and images from the Sanderson Farms website. My partner and I spent countless hours pairing these recipes. I spent even more coming up with fun ways to make them live on social. Here's a few.

Fun graphics

website activation

We took the campaign one step further by adding a button to all of the recipes we had paired. This allowed you to flip to the opposite recipe, typically something healthier or more flavorful.